In our new world of Creativity, how will you to choose to move forward.
Augmented reality places a new power in the hand of creators, when you take the capabilities of AR and combine it with social media and its growing audience, the possibilities of what you can create expand drastically. This is why Guanxi Design House, for the past year have prioritised creating in this format producing tailored designs to help business growth and their audiences interact.
From our experience we have gained a lot of knowledge into what makes AR effective amongst the social media community. If your interested in starting your creative journey in the immersive world, we have gathered 4 key steps to consider:
Create Gifts not Ads
When creating any branded content it is essential, that your effect creates value to its audience. Imagine the feeling of being consumed into a new world, it needs to be made to excite which can push people to share a picture of themselves in their new immersive world.
Serve a Real Need
Powerful AR effects serve specific needs, always keep in mind ways to help people better express themselves, help make people feel more comfortable sharing.
Many social platforms promote bringing you closer to the people and things you love.
With this in mind it will help you define the needs your effect will deliver, to create clear cut value.
The power of AR allows people to express in new ways how they may feel visually. In this way it can be compared to, the choice of clothes someone decides to wear, or makeup and tattoos, personal accessories people choose to put on display. AR effects that help people express themselves further aesthetically, not only look better but the return in results will be reflected.
Make it Easy and Fun
Making effects fun, of course is one of the most key elements, to making effective AR filters. This doesn't mean you can only stick to simple effects but always consider how to use simple elements that grab your audience immediately.
Not only will this help you avoid over complicated designs, but will help your filter to standout and be more memorable.
Think Outside the Box
As an entirely new medium, we can expect to see many more creative expressions. This shouldn't stop you from trying and testing new ideas. We always take the approach of thinking outside of the box. Bring a taste of your creativity to the world!
If this has boosted your think tank to start creating with AR. Shoot us a message for more guidance and we will be happy to help. If you feel inspired to take your brand to higher heights and want to invite your audience to immersive experiences get in touch to begin creating your personalised strategy today.
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